The Award is a comprehensive program for the evaluation and encouragement of design organized by the Japan Institute of Design Promotion (JDP). Established in 1957, and based on the belief that good design can help break the cycle of poverty, the Good Design Award has been given to outstanding design for more than 50 years in the pursuit of more prosperous lives and industrial development.
Mr. Manabu CHIBA, judge for the Good Design Award said: “The design is simple yet powerful, the cross sectional construction will ward off tsunami and is therefore very practical. The fact the fishery facility was built by the shore with the help of the Qatar Friendship Fund is of great comfort to the Onagawa area.”
The key message surrounding the project was recovery. Maskar can be seen from anywhere in the Onagawa area and will be considered as a symbol of recovery by many generations to come. Due to the timeliness of completion and the impact it has had on the local community Maskar can confidently be considered as the blueprint for future Qatar Friendship Fund initiatives.
The fish processing facility is a US$ 24 million multifunctional facility designed to help rebuild the fishing sector in Onagawa, previously famous for its vibrant fishing industry that was almost entirely devastated by the 3/11 Massive Tsunami.
With rigid screening of the 3,400 entries received this year, the Award takes into consideration a number of elements, including usability and sustainability. A total of 794 companies and 1,212 designs were awarded in 2013, including 10 candidates for Good Design Grand Award, as well as candidates for the Good Design Best 100, the Good Design Gold Award, and other Special Awards.
Maskar includes sorting, refrigeration, and storage facilities. This state-of-the-art facility will eventually support more than 7,500 people and sets global benchmarks by virtue of cutting edge tsunami-proof technology and design. Its ingenious construction ensures that the building is able to withstand a level one tsunami. In addition, the use of renewable energy through solar power generation means that the centre is not only environmentally friendly, but also highly economical in the long term.