Shaping Financial Literacy and Citizenship

A brand new education centre that will teach financial literacy, career planning, and citizenship to the next generation of Japanese youth was officially unveiled in Sendai City, Japan, by Mr. Hassan Al-Hemaidi, Second Secretary of the Embassy of the State of Qatar. Together with a similar project in Iwaki, Elem Sendai will combine state-of-the-art simulators with real life learning experiences that will allow up to 25,000 visiting school students from the Tohoku region to spend a day making important life choices as part of their preparations for adulthood.

The facility was funded by a $1.4 million grant from QFF and was built in partnership with Junior Achievement – a non-profit organisation teaching youth about the value of enterprise through modern educational programmes. Meanwhile, as Japan’s eleventh largest city and with an average age of 38, Mr. Al-Hemaidi focused why Sendai was chosen to house the pioneering education centre.

“Sendai is the engine of Miyagi Prefecture. Through ingenuity and hard work, its young population and those living in surrounding areas contribute US$700 million to the Japanese economy annually – driving businesses, creating jobs, and sustaining homes.

“Having been at the heart of the regional economy prior to the 3/11 disaster, the people of this region have shown a remarkable resilience, becoming a symbol of Japan’s outstanding recovery. As you continue to set this fine example, it is our sincere hope that your sons and daughters make the most of the Elem Sendai project as they prepare for a bright and productive future.”


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