Advisory Partners


Mitsubishi Research Institute (MRI) is one of Japan’s leading consulting companies. It operates in three business areas which include its role as a future orientated think tank implementing a collaborative and interdisciplinary approach; as a consultative body providing support for top-management decision-making; and as an IT solutions leader, providing IT system development and other solutions that initiate meaningful changes.


PricewaterhouseCoopers Aarata is a Japanese member firm of PricewaterhouseCoopers (“PwC”). PwC refers to the PwC Network member firms and may sometimes refer to the PwC Network. Each member firm is a separate legal entity. PwC is a global accounting firm and the leading global reconstruction and development advisor. PwC is a strategic advisor to QFF and provides advice on key elements of operation including designing protocols, project selection, monitoring and evaluation. In addition, PwC provides financial advisory services to ensure transparency and accountability.


Baker & McKenzie (Gaikokuho Joint Enterprise) is a fully integrated law firm, comprising lawyers licensed to practice not only under Japanese law, but various other key jurisdictions throughout the world. The law office operates as the Tokyo arm of the global firm, Baker & McKenzie, and has the ability to provide one stop-shop services for all legal needs, including both cross-border and domestic matters.

Baker & McKenzie consists of professionals with highly specialized expertise and experience, who work together to provide seamless legal and tax services to our clients. The Tokyo professionals have the added advantage of being able to pool resources from around the world through their regional and global practice groups, to provide a multijurisdictional approach effectively across borders, time zones, cultures and languages.

The Tokyo office of Baker & McKenzie acts as legal advisor to the Qatar Friendship Fund in connection with its activities in the Tohoku region.

  Zed Communications is an independent micro-network agency founded in 1999, with offices in Dubai, Abu Dhabi, Kuwait, Qatar and Oman. The agency provides integrated communications for a broad portfolio of local and international clients in advertising, PR, branding, print, film, digital, live events and exhibitions. Zed has won many international awards including MENA Region Digital Agency of the Year 2013, and seven gold and nine silver awards at recent US Creativity Awards.

Candlewick is a Marketing and PR agency that builds brand value and offers integrated support services for its clients’ communications needs. Trained, bilingual staff with Japanese and international experience, establish the best communication approaches by assessing each brand from a number of perspectives and actively exchanging ideas through the company’s global partner network.

Candlewick has broad experience in the social contribution field and has managed PR for a number of social action programmes and support activities following the Great East Japan Earthquake. It managed the corporate PR activities of a global home furnishing company based in Sweden; the charity events of Refugees International Japan (RIJ); and PR activities for “All Japan Ballet GALA Concert 2012”, hosted by the top Japanese dancers to support the Tohoku region.

Candlewick now works closely with Zed to support QFF’s overall communication efforts as the project’s Japanese PR and communication specialist.


Implementing Partner

The Nippon Foundation


The Nippon Foundation is a globally active non-profit philanthropic organization, focusing on the oceans, social welfare and humanitarian support.


AAR Japan


An international NGO currently active in 14 countries worldwide to extend emergency and long-term assistance to people in need of help.


Junior Achivement


JA helps students build their own intellectual resources such as “Wisdom to live”, “Independent ways of thinking”, “Decision-making skills”, “Brave to be different from others” and “Responsible citizenship.”


Eco and Health Food Lab


Eco and Health Food Lab is an organization that provides opportunities for learning about the environment, pollution and health hazards that may arise from people’s ordinary dietary life. It provides enlightenment on how to avoid and to minimize such damage.


Kamaishi Otsuchi Industrial Research Development and Training Center


The organization supports local industry in the Kamaishi Otsuchi region, with a mission to contribute to the growth of the entire local industry and regional vitalization. It also strengthens local SME’s management bases, especially in coastal areas.




NICCO is a Japanese NGO engaged in urgent disaster assistance, self-reliance support, rural environment protection, and human resource development globally.


Tohoku University


Tohoku University has been committed to the principles of “Research First”, “Open Doors”, and “Practice- Oriented Research and Education” since its foundation.


IMPACT Foundation Japan


IMPACT Foundation Japan is a non-profit general incorporated association, which aims to develop entrepreneurial activities from Japan to make our society better.


Shirakawa City


Shirakawa City is a local municipality located 185km north of Tokyo. Shirakawa is a nostalgic city which has long history.




JWNDRR is involved in policy proposing activities aiming to advocate the participation of women in policy making in order to create a disaster-resilient world.


sweet treat 311


A Japanese public interest incorporation initially set up to provide sweets and food to the worst affected areas in the immediate aftermath of the 2011 Great East Japan Earthquake.